SBC Advisory Partners

History and Founding

SBC Advisory Partners launched in June 2021, formed through a partnership involving three experienced industry figures: Anton Kaszubowski of Greenlaw Limited, Quirino Mancini of Tonnucci & Partners, and Rasmus Sojmark, CEO of SBC (Sports Betting Community). The firm was created to fill a gap for senior-level, market-connected advisory services specifically tailored to the sports, betting, and gaming sectors. Its founding principals brought together over a century of combined executive and entrepreneurial experience.

Business Model and Services

The company operates as a pure service-based consultancy, offering strategic advisory, transaction advisory, regulatory and compliance advice, commercial optimisation, and intermediary services. It does not develop proprietary platforms or brands; its "products" are intellectual capital, industry relationships, and bespoke consulting engagements. Key service areas include market assessments, M&A support, due diligence, licensing guidance, revenue enhancement, and introductions to investors and technology providers. The firm’s affiliation with SBC—which runs major industry conferences and media outlets—provides a distinct advantage in lead generation and market intelligence.

Market Position

SBC Advisory Partners positions itself as the consulting and intermediary service best connected to market insight and information. Its clients range from startups seeking market entry guidance to established operators looking for strategic restructuring or M&A counsel. The firm competes with other gaming-focused consultancies but differentiates itself through the direct access to real-time trends and a vast network of industry contacts via the SBC ecosystem. The leadership team frequently participates in SBC-organised panels and conferences, reinforcing its thought-leadership position.

Notable Milestones

Founded in 2021, the firm immediately focused on cross-border transactions and regulatory advisory. The leadership comprises individuals who have held executive roles at operators, suppliers, law firms, and consultancies. As of the latest available information, the firm maintains a headcount of 11–50 employees and is privately held, with headquarters in London.

Key Leadership

The firm's leadership centres on three founding principals. Anton Kaszubowski serves as Founder and Managing Director, acting as the day-to-day managing executive. Quirino Mancini is Lead Advisor, covering gambling, media, and technology. Rasmus Sojmark is Co-Founder and also serves as CEO of SBC / Sport Global Group. No other C-level executives (CTO, COO, CFO, etc.) have been publicly confirmed in dedicated roles at SBC Advisory Partners.