SBTech

History and Origins

SBTech was founded in 2007 with initial development and R&D in Israel and later operational headquarters in London. It grew through regulated-market expansion in Europe, Africa, Latin America and Asia, becoming one of the few independent large-scale sportsbook platform suppliers in the iGaming market. The company held licenses with regulators including the UK Gambling Commission and Malta Gaming Authority, and later obtained state-level certifications across U.S. jurisdictions.

Business Model

SBTech's business model is B2B platform supply: operators can deploy a full turnkey sportsbook or integrate individual modules via APIs into existing products. The company earns through platform licensing, recurring service fees, managed trading services and revenue-share arrangements. Its platform is built around modular, API-driven components rather than a single monolithic sportsbook, giving operators flexibility to combine SBTech functions with their own technology.

Core Products

SBTech's product set includes sportsbook front-ends, pre-match and live betting, odds feeds, automated risk management, managed trading services, player account management, payments and fraud tools, responsible-gaming features, casino and live-casino content, and virtual sports. The sportsbook module covers cash-out, bet builder and multiple sports; the iGaming layer aggregates casino and live-casino content; and the PAM provides wallet, bonus, CRM and player-segmentation capabilities. All components are available through an open API model as part of a turnkey deployment or as standalone integrations.

Market Position

Before its combination with DraftKings, SBTech was considered one of the largest independent sports-betting platform providers in Europe, competing with Kambi, Playtech and GVC's technology stack. It differentiated itself through modular architecture and a track record of launching regulated sportsbooks across multiple markets. After PASPA was struck down in 2018, SBTech became a prominent B2B enabler of U.S. sports-betting launches, supplying technology to operators entering newly legalized states.

Merger with DraftKings

In 2018, Vitruvian Partners invested in SBTech, and Gavin Isaacs, formerly CEO of Bally Technologies and President/COO of Scientific Games, joined as CEO. In December 2019, DraftKings, SBTech and Diamond Eagle Acquisition Corp. announced a three-way business combination. The deal closed in April 2020, bringing DraftKings to Nasdaq under the ticker DKNG and making SBTech the core B2B betting and gaming technology division of the combined company. SBTech technology now underpins DraftKings' U.S. sportsbook and casino operations while continuing to support third-party B2B clients.

Current Status

SBTech's public-facing website remains sbtech.com, and the brand continues to describe itself as part of DraftKings. Separate SBTech-specific leadership is not currently disclosed in the same way it was before the merger, and SBTech-specific headcount is not separately published today.