SiGMA Group
- Founded
- 2014-01-01 in Malta
SiGMA Group is a global events and media organisation that began as a single iGaming conference in Malta in 2014, founded by entrepreneur Eman Pulis. Today it orchestrates a portfolio of large-scale exhibitions, conferences, and awards across Europe, Asia, the Americas, Africa, and the Middle East, each drawing thousands of attendees and hundreds of exhibitors from the gaming, emerging technology, digital health, and affiliate marketing sectors. Beyond live events, the company operates a digital media platform covering industry news and runs an affiliate marketing division that connects operators with traffic partners. With a reputation for facilitating regulatory dialogue and business deals, SiGMA has expanded its thematic scope to include AI, blockchain, and digital health, positioning itself as a central networking hub for the global gaming ecosystem. The group also undertakes charitable work through the SiGMA Foundation, supporting education and community projects in host regions.
Events Organized
Detailed Review
History
Founded in Malta in 2014 by Eman Pulis, who had previously established the iGaming media site CalvinAyre.com, SiGMA Group launched its flagship SiGMA Europe event that same year. The conference quickly became a staple of the European iGaming calendar, and the company methodically expanded into new geographies: SiGMA Asia in 2019 (initially in Manila, later moving to other regional hubs), SiGMA Americas in 2022 (Toronto), SiGMA Africa, and SiGMA CIS & Middle East (Dubai). In 2020, the group acquired the Affiliate Grand Slam conference, rebranding it as SiGMA Asia, and later launched the SiGMA World digital platform. The SiGMA Foundation was established in 2021 to support educational and social initiatives, including school building programmes in Africa and scholarships for industry students.
Business Model
The company operates across three main verticals: live events (exhibitions, conferences, summits, and awards galas), media (a digital news platform, magazines, podcasts, and video content), and affiliate marketing (bridging operators with traffic-generating partners). It also organises dedicated summits for AI, digital health, and blockchain, reflecting its ambition to cover the broader tech ecosystem intersecting with gaming. Revenue is generated through sponsorship, exhibitor fees, ticket sales, and advertising, with a strong emphasis on high-value commercial partnerships.
Market Position and Competition
SiGMA Group is a key player in the global gaming events space, competing with Clarion Gaming (ICE, iGB) and RX Global (G2E). Its strength lies in its entrepreneurial culture, rapid scaling, and focus on emerging markets. The group has drawn both criticism for the scale of its commercial sponsorship and praise for fostering regulatory dialogue and business networking. The family-run ethos, with several of Pulis’s relatives in key operational roles, contributes to a distinct corporate identity.
Notable Milestones and Products
SiGMA’s product portfolio includes SiGMA Europe (annual Malta conference in November), SiGMA Asia (rotating Asian hubs), SiGMA Americas (Toronto), SiGMA Africa (Cape Town), SiGMA CIS & Middle East (Dubai), the SiGMA World digital news platform, and the SiGMA Foundation charitable arm. The group has consistently grown its geographic footprint and broadened its thematic focus to include emerging technologies, positioning itself as a central networking platform for the global gaming ecosystem.
Key Products
SiGMA Europe
Annual flagship conference in Malta covering iGaming, emerging tech, and affiliate marketing, typically held in November.
SiGMA Asia
Summit focused on Asian gaming markets, held in locations such as Manila or Singapore.
SiGMA Americas
Conference targeting Latin and North American markets, held in São Paulo or other regional hubs.
SiGMA Balkans & CIS
Event addressing Eastern European and Central Asian opportunities, often held in Bucharest or Istanbul.
SiGMA Affiliates
Network connecting affiliates with operators for lead generation and commission‑based partnerships.
SiGMA Digital Health
Vertical exploring health‑tech, wellness, and digital health topics, integrated into events and content.
SiGMA News / Media
Online publication (sigma.world) providing daily iGaming news, interviews, reports, and regulatory updates.
SiGMA Foundation
Charitable arm supporting social causes and responsible gaming initiatives.
SiGMA Africa
Event in Cape Town.
SiGMA CIS & Middle East
Event in Dubai.
SiGMA World
Digital news and media platform covering gaming and emerging tech.