Spooniker
- Headquarters
- Malta
Spooniker is a licensed online gambling operator and a wholly owned subsidiary of Kindred Group, which was acquired by the French gaming giant FDJ United (La Française des Jeux) in October 2024. The company holds commercial online gaming and betting licenses from the Swedish Gambling Authority (Spelinspektionen), enabling it to operate a portfolio of seven websites targeting the Swedish market, including well-known brands such as Unibet.se and Bingo.se. As an integral part of Kindred’s Swedish operations, Spooniker offers a range of products including online casino, sports betting, and bingo. The company has been a focal point of regulatory attention due to repeated compliance failures. In 2020, Spooniker faced a record SEK 100 million penalty (later reduced on appeal to SEK 50 million) for offering unauthorized products and illegal bonuses. Most recently, in May 2025, Spelinspektionen issued a SEK 10 million (approximately €910,000) fine for breaches of customer due diligence requirements under Sweden’s Money Laundering Act. Despite these challenges, Spooniker remains a key operator in the regulated Swedish iGaming market, and Kindred has publicly stated that it has taken steps to tighten controls and improve AML processes.
Detailed Review
Background
Spooniker Ltd functions as the primary licensed entity through which Kindred Group accesses the Swedish online gambling market following the country’s re-regulation in 2019. Its license allows it to operate commercial online gaming and betting on seven websites: Unibet.se, Bingo.se, and five others (specific names not publicly listed). The company’s product offering includes sports betting, online casino games, and bingo, all delivered through the established Unibet and Bingo.com brands.
Regulatory Issues
Regulatory compliance has been a significant theme in Spooniker’s history. In 2020, Spelinspektionen imposed a SEK 100 million penalty for offering unauthorized products and illegal bonuses—one of the largest fines in Swedish gambling history. The penalty was later reduced to SEK 50 million by the Administrative Court in Linköping, but the incident highlighted serious governance gaps. In May 2025, the regulator again fined Spooniker SEK 10 million for failing to meet customer due diligence obligations under the Money Laundering Act. Spelinspektionen found that the company did not adequately assess high-risk customers or monitor financial transactions. Kindred acknowledged the failings and stated that it had already implemented enhanced risk management processes, including more stringent customer risk assessments and increased suspicious transaction reporting. The company also indicated it might appeal the latest fine.
Corporate Structure
Spooniker does not operate as a standalone brand; rather, it serves as the regulatory vehicle for Kindred’s Swedish-facing business. Its headcount is not publicly disclosed, but it is supported by the wider Kindred Group workforce (approximately 2,348 employees as of 2017). The company’s registered address is believed to be in Malta, consistent with Kindred’s corporate structure, though its operational focus is exclusively Swedish. The acquisition of Kindred by FDJ United in October 2024 means Spooniker is now part of a larger European gambling conglomerate, which may influence future compliance and strategic direction.
Key Products
Unibet.se
The Swedish-facing version of the Unibet brand, offering sports betting, online casino, poker, and bingo.
Bingo.se
A dedicated bingo platform providing bingo games and related casino products.
Recent News
Swedish Court Backs Spelinspektionen’s AML Fines Against Betsson, ComeOn and Kindred
A Swedish administrative court has upheld AML fines totalling SEK 22m against Betsson, ComeOn Group and Kindred for failing to conduct adequate customer due diligence, rejecting operators' arguments that the sanctions were disproportionate.
2026-07-12