Studio 21 Live Gaming

History

Studio 21 Live Gaming was established in July 2020 by Chris Haller, who previously held leadership roles in loyalty programmes and casino management. The company set up its modern studio facility in Sofia, Bulgaria, with a multi-cultural, highly-educated workforce capable of producing content in multiple languages and styles. In December 2021, it launched the industry-first "Live Gaming as a Service" (LGaaS) model, moving away from one-size-fits-all solutions.

Business Model

Studio 21 generates revenue by providing live casino production services on a subscription or fee-per-table basis, offering both dedicated and shared tables. The LGaaS model allows clients to cherry-pick studio design, table construction, content development, and operational management independently, reducing entry barriers for smaller operators.

Products & Services

The company offers a full suite of live dealer games including blackjack, roulette, baccarat, and poker variants, as well as live game shows, crash games, and chroma key solutions. Dedicated tables are fully branded to replicate an operator's physical casino environment, while shared tables reduce overhead. Custom game development is available for bespoke requirements.

Technology & Infrastructure

Studio 21 operates a high-capacity, high-definition broadcast facility with virtually unlimited studio space. Advanced chroma key and real-time graphics create immersive environments. The modular technology behind LGaaS enables rapid deployment and easy integration with third-party platforms.

Market Position & Partnerships

Studio 21 competes with larger live casino providers like Evolution Gaming and Playtech but differentiates through bespoke, low-volume solutions. It targets smaller to mid-sized operators and game developers. In March 2023, it became a Powered By Relax partner, gaining access to Relax Gaming's distribution network and jurisdictional support. In November 2025, it announced a partnership with One2All.tv to further innovate interactive live gaming.

Strengths & Weaknesses

Strengths include high customization, a la carte pricing, rapid scalability, multi-lingual staff, and on-site design teams. Potential weaknesses are smaller brand presence compared to incumbents, limited public financial information, and reliance on aggregation partnerships for distribution.