Sustainable Gambling Zone
Sustainable Gambling Zone (SGZ) is a non-profit association working within the international iGaming industry to promote sustainable and responsible gambling. It operates as a platform that brings together gambling industry stakeholders—operators, suppliers, regulators, and social-sector partners—to encourage practices that go beyond bare regulatory compliance and consider the wider social impact of gambling. SGZ came to international attention when it donated €20,000 to Fundación Convivir, a Spanish non-profit dedicated to the prevention and treatment of gambling addiction, during the ICE London exhibition. The donation was covered by iGamingFuture, which reported that it elevated global recognition of Fundación Convivir’s work. The organisation is primarily known for this kind of bridge-building between the commercial gambling sector and the addiction-prevention sphere, rather than for operating gambling products itself. Its activity reflects a growing trend in gaming markets, particularly in Spain and Europe, towards institutionalising social responsibility through dedicated non-profit bodies. The organisation’s name signals an ambition to define sustainability beyond player protection, extending into ethics, governance, and social contribution.
Detailed Review
Background and Position
Sustainable Gambling Zone is best described as a non-profit association or industry initiative rather than a commercial gambling company. It occupies a specific niche in the iGaming ecosystem: a body whose purpose is to promote sustainable practices, support harm-prevention charities, and encourage the industry to take a more active role in addressing gambling-related harm.
The clearest documented public activity of Sustainable Gambling Zone is the €20,000 donation it made to Fundación Convivir, first reported by the specialist industry publication iGamingFuture. The donation was made in connection with ICE London, the international gambling trade show, and was specifically framed as a way of increasing international recognition for Fundación Convivir, a Spanish foundation active in the prevention and treatment of gambling-related disorders.
Relationship with Fundación Convivir
Fundación Convivir works with people affected by gambling addiction and their families, providing prevention, treatment, and awareness resources. Sustainable Gambling Zone’s donation therefore had a dual effect: it provided direct financial resources to a civil-society actor, and it used the stage of a major international event to draw media and industry attention to the foundation’s cause. The iGamingFuture headline—“€20,000 ICE Sustainable Gambling Zone Donation Elevates International Recognition for Fundación Convivir”—captures that purpose directly.
Business Model
Because Sustainable Gambling Zone is an association rather than an operator or supplier, it has no conventional commercial product revenue. Its role is closer to that of a foundation, trade body, or collective initiative: convening stakeholders, raising and channelling funds, and building reputational capital around responsible gambling. No consumer-facing gambling products, platform services, or licensed B2B offerings were identified in the research.
Leadership and Scale
Public details on Sustainable Gambling Zone’s founding date, legal structure, staffing, membership base, and full list of partners are limited outside the immediate coverage of its Fundación Convivir donation. The available record suggests a modest, purpose-driven organisation that is beginning to build an international profile through high-visibility partnerships rather than through the scale of its commercial operations. Where specific facts could not be verified, they have deliberately been left blank rather than estimated.
Key Persons
- Daniela Fernández
Secretary General
Recent News
Review: SGZ grant puts Fundacion Convivir on the map — and tests the limits of industry-led harm prevention
A review of iGaming Future's report on Fundacion Convivir's €20,000 Sustainable Gambling Zone grant at ICE Barcelona '26. It looks at what the money funded, the international recognition it brought, and the limits of industry-led harm prevention.
2026-08-11