- Founded
- 2000-01-01 in Las Vegas, Nevada, USA
- Headquarters
- 7135 S Decatur Blvd, Las Vegas, Nevada, USA
Switch is a vertically integrated, privately held data center designer, builder, and operator that has been at the forefront of high-density, mission-critical infrastructure since its founding in 2000 by CEO Rob Roy. Headquartered in Las Vegas, Nevada, Switch owns 100% of its land and facilities, a model that distinguishes it from many colocation providers. The company specializes in creating gigawatt-scale campuses purpose-built for AI, cloud, and enterprise workloads, with a strong emphasis on sustainability, resilience, and extreme power density. Its flagship SUPERNAP data centers—first designed in 2006—pioneered hybrid air and liquid cooling decades before the AI revolution. Today, Switch’s EVO AI Factories are engineered to deliver over 2 MW per cabinet, leveraging hybrid cooling, digital twin simulation, and close co-evolution with NVIDIA’s GPU roadmap. The company operates large land holdings across the US West (3,058 acres) and US East (2,418 acres), and continues to expand through strategic partnerships, including a landmark relationship with Oklo for 12 GW of advanced nuclear power and a $1.9 billion supply agreement with Schneider Electric. Switch serves the most discerning hyperscale and enterprise clients globally, positioning itself as the premier platform for the most demanding AI and cloud computing environments.
Detailed Review
Company History and Business Model
Switch was founded in 2000 by Rob Roy in Las Vegas, Nevada, as a data center design and build company that would eventually own and operate its own campuses. Unlike many providers that lease properties or share infrastructure, Switch owns 100% of its land and facilities, giving it full control over design, power, cooling, and security. This vertically integrated approach has enabled Switch to achieve industry-leading density: its original SUPERNAP design from 2006 combined air and liquid cooling in a hybrid architecture that presaged today’s AI infrastructure needs. The company’s business model centers on offering carrier-neutral colocation, hyperscale cloud infrastructure, and custom high-density environments for the most demanding workloads.
Products and Technology
Switch’s current flagship product is the EVO AI Factory, a modular, gigawatt-scale data center design that delivers over 2 megawatts of power and cooling per cabinet. Each EVO chamber uses five massive fluidic systems and hybrid air-to-liquid chip cooling to support the highest-density GPU clusters. Switch has also integrated a digital twin simulation capability, allowing clients to model advanced workloads before physical deployment. The company is tightly aligned with NVIDIA’s GPU roadmap, having hosted the industry-first installation of the NVIDIA GB300 NVL72. In addition to EVO, the company continues to operate its SUPERNAP brand and provides colocation services across its gigawatt-scale campuses.
Strategic Partnerships and Growth
Switch has secured substantial financing to support its expansion, raising over $20 billion in credit facilities since 2024, including a $5 billion debt financing round and $3.5 billion in securitized debt. In 2025, the company was reported to be seeking a $2 billion private funding round led by Andreessen Horowitz. Strategic partnerships include a landmark 20-year power purchase agreement with Oklo for 12 GW of advanced nuclear power, a 20-year PPA with Ormat Technologies for about 13 MW of geothermal capacity, and a $1.9 billion supply capacity agreement with Schneider Electric. The company remains privately held and is not publicly traded.
Leadership
Switch’s executive team is led by founder and CEO Rob Roy. Other key leaders include Chief Financial Officer Madonna Park, Chief Business Officer Jonathan King, Chief Strategy Officer Jason Hoffman, and Chief Technology Officer Zia Syed. The company’s headquarters are at 7135 S Decatur Blvd, Las Vegas, Nevada, with a second location in Sparks, Nevada. Headcount is estimated between 1,001 and 5,000 employees, reflecting its large-scale campus operations and engineering workforce.
Key Products
SUPERNAP Data Centers
Original hybrid air and liquid cooling design launched in 2006, setting the industry standard for high density before the AI era.
EVO AI Factories
Next-generation modular data centers designed for extreme density, providing over 2 MW per cabinet with hybrid air-to-liquid chip cooling and digital twin simulation.
Colocation Services
Carrier-neutral, highly secure enterprise colocation across gigawatt-scale campuses.
Hyperscale Cloud Infrastructure
Purpose-built environments for large-scale cloud providers, with power density scaling up to gigawatt levels.
High-Density AI Environments
Liquid-cooled, high-power-density facilities co-engineered with NVIDIA’s GPU roadmap (Blackwell, Rubin, and beyond).
Digital Twin Simulation
Software platform for modeling advanced AI workloads before physical deployment.
Sustainable Infrastructure
Integration of renewable energy (geothermal, nuclear) and energy-efficient cooling systems.
Offices & Headcount
3000 employees (approx.)