Trusona

History and Founding

Trusona was founded in 2015 by serial entrepreneur Ori Eisen, who previously founded fraud‑prevention companies. The company emerged from stealth in 2016 with an identity‑proofing platform developed in collaboration with famous fraud consultant Frank Abagnale. It quickly gained attention for pioneering passwordless sign‑in using FIDO2 and WebAuthn standards. In 2020, Trusona was granted a U.S. patent for an anti‑replay method and became the world’s first insured authentication technology, with up to $1 million coverage per transaction.

Business Model and Revenue

Trusona’s primary revenue comes from its enterprise products, particularly ATO Protect and the Authentication Cloud. The company targets mid‑to‑large enterprises in financial services, insurance, manufacturing, and life sciences. It also offers a free TOTP app and a no‑code Passkey‑as‑a‑Service for legacy applications. The model is subscription‑based, with integrations through partners like Akamai, CDW, and ServiceNow.

Products and Platforms

The flagship product ATO Protect is designed for IT help desks to verify callers without pre‑registration or PII storage, and it can detect deepfake voice and video impersonation. Trusona Authentication Cloud provides passwordless FIDO2 sign‑in without storing secrets. Passkey‑as‑a‑Service allows easy integration of passkeys into legacy apps, claiming a 4× improvement in sign‑in rates. The free TOTP app is listed on CISA’s resources page. The Identity Impersonation Detection capability targets AI‑generated synthetic identities.

Market Position and Competition

The identity and access management market is crowded with competitors such as Okta, Ping Identity, Microsoft Azure AD, and passwordless specialists like Hypr and Secret Double Octopus. Trusona differentiates through its strict no‑PII‑storage guarantee, its real‑time deepfake detection, and its insurance backing. However, reliance on government ID verification may limit adoption among users unwilling to provide such documents. The company’s partnerships with major tech firms and its integration with ServiceNow’s Agentic AI workflows position it for growth in the help‑desk security niche.

Recent Developments

In 2025–2026, Trusona expanded its executive team and advisory board, signaling growth momentum. The announcement of an Agentic AI Skill for help‑desk automation and the ServiceNow integration underscore its forward‑looking strategy. The company continues to raise awareness about AI‑powered social engineering threats and deepfake attacks, aligning its product roadmap with emerging enterprise workflow trends.