Xtremepush
- Founded
- 2014-01-01 in Dublin, Ireland
- Headquarters
- Dublin, Ireland
- info@xtremepush.com
Xtremepush is a Dublin-based global omnichannel customer engagement platform that combines a Customer Data Platform (CDP) with AI-powered marketing automation, gamification, and loyalty tools. Founded in 2014 by Tommy Kearns and Dr. Kevin Collins, the company provides an all-in-one solution for brands in iGaming, financial services, e-commerce, publishing, and travel to unify customer data, orchestrate personalised real-time communications across multiple channels, and drive retention through reward mechanics. The platform is underpinned by its proprietary InfinityAI engine for predictive analytics and one-to-one personalisation at scale. Xtremepush serves a global client base including operators such as Betsul, kwiff, Oddschecker, Superbet, and DAA, with an estimated $13.8M in annual recurring revenue as of December 2025 and approximately 125 employees. In October 2025 the company secured €12 million in flexible growth financing from AshGrove Capital to accelerate acquisitions and expansion. Recent moves include the January 2026 acquisition of Scrimmage (gamification/loyalty) and the May 2026 launch of XpertOS, a new operating system for CRM teams.
Detailed Review
History & Founding
Xtremepush was founded in 2014 in Dublin, Ireland by Tommy Kearns and Dr. Kevin Collins. Early growth was fuelled by a €4.25M funding round from Beechbrook Capital in 2020, followed by an €18M investment from Grafton Capital in July 2021. The company completed its first acquisitions in 2018 (Emailcenter, a UK email service provider) and 2020 (Alchemetrics, a bespoke CDP agency), laying the foundation for its unified platform. In 2025, AshGrove Capital provided a €12M flexible debt facility, extending a partnership that began in 2020.
Products & Platforms
- InfinityAI – Core CRM & Loyalty Engine: The company’s flagship AI-powered platform enabling real-time customer segmentation, predictive analytics, and automated journey orchestration. - Web Push & In-App Messaging: Channel modules for browser-based notifications and native mobile app engagement. - Email & SMS Marketing: Enterprise-grade email delivery (powered by the Maxemail platform) and SMS campaign management. - Customer Data Platform (CDP): Built-in CDP for unifying customer profiles from multiple touchpoints. - Gamification & Loyalty Suite: Reward mechanics and loyalty program tools, significantly expanded with the Scrimmage acquisition in January 2026. - XpertOS (launched May 2026): An “operating system for CRM teams” that unifies all platform capabilities into a single workspace with AI-driven insights and automation. - XP Partners Programme: An integration ecosystem for third-party technology providers and agencies.
Target Market & Verticals
Xtremepush primarily serves the iGaming and sports betting industry, but has expanded into regulated sectors including financial services, publishing, e-commerce, travel, and hospitality. Its platform is designed to help compliance-heavy industries deliver personalised, real-time communications while maintaining GDPR and regulatory adherence.
Funding & Financials
- 2020: €4.25M from Beechbrook Capital - 2021: Approx. $33M (€18M) from Grafton Capital - 2025: €12M flexible debt facility from AshGrove Capital - Estimated ARR (Dec 2025): $13.8M (down from $16.8M in Nov 2024, per third-party estimates) - Headcount: ~125 employees (Dec 2025), up from ~70 in 2021
Recent Developments (2025–2026)
- Oct 2025: Secured €12M financing from AshGrove Capital. - Dec 2025: Expanded partnership with White Hat Gaming. - Jan 2026: Acquired Scrimmage to deliver an all-in-one loyalty, CRM, and gamification solution. - Feb 2026: Announced Hybrid Interaction as newest member of XP Partners Programme; closed deal with InnovaPlay for player engagement. - Apr 2026: Partnered with Seen.io to bring AI-powered personalised video into iGaming CRM journeys. - May 2026: Launched XpertOS, a new operating system for CRM teams.
Key Products
Scrimmage
Gamification and loyalty platform acquired in January 2026.
XpertOS
CRM operating system launched May 2026, unifying all engagement capabilities.
InfinityAI
AI-powered CRM & loyalty engine for real-time personalisation and journey orchestration.
Maxemail
Enterprise email marketing and automation platform, acquired via Emailcenter.
CDP (Customer Data Platform)
Unified customer data module built on the 2020 Alchemetrics acquisition.
Web Push, In-App, Email, SMS, Social
Channel-specific engagement modules for omnichannel communication.
XP Partners Programme
Integration partner ecosystem for third-party technology providers and agencies.
Offices & Headcount
125 employees (approx.)
Key Persons
- Tommy Kearns
Chief Executive Officer & Co-Founder
- Dr. Kevin Collins
Chief Technology Officer & Co-Founder