1spin4win’s Fedasenka: Classic slots, retention and the World Cup lead iGB L!VE talks

Ulyana Fedasenka, Business Account Manager at 1spin4win, spoke to Focus Gaming News about the key themes that surfaced during the company’s participation at the iGB L!VE conference. She addressed how operators evaluate slot providers, the enduring appeal of classic game formats, and the value of in-person meetings in the igaming B2B space.

World Cup buzz and product alignment

Fedasenka described iGB L!VE as a highly productive event, with numerous face-to-face meetings and conversations centred on growth opportunities and joint promotional campaigns. She noted that the recent partnership between 1spin4win and Stake.mx added extra momentum to these discussions.

However, the single most-discussed topic, she said, was the FIFA World Cup. This was particularly relevant for 1spin4win, which had just launched Lucky Goal, its first football-themed slot, ahead of the tournament.

What operators demand from providers

During her meetings, Fedasenka observed that operators are not simply looking for a catalogue of games. “They want to see that content delivers strong performance and keeps players returning,” she said. 1spin4win addresses this by embedding retention mechanics from the outset through a calibrated mix of RTP, max multipliers, and paytable design. The company reports a consistent 40% month-to-month retention rate as a result of this approach.

Product innovation also featured heavily in conversations. Operators are paying close attention to titles with fresh features. Fedasenka pointed to the Coin Plus mechanic introduced in Cash’n Spins 243 Plus as an example of innovation that resonated with both partners and players.

Additionally, operators stressed the need for close cooperation beyond integration. This includes support for promotional placements, tournaments, and network campaigns such as Cash & Drops, which 1spin4win runs in both network-wide and bespoke formats.

Tailored account management

Fedasenka explained that her role begins with a deep analysis of each partner’s business—target GEOs, existing content, top performers, and internal data. From there, a customised strategy is built, encompassing game recommendations, promotional ideas, and a broader account plan. This bespoke support continues throughout the partnership, with post-campaign analysis and adjustments based on performance.

Classic slots still in demand

“Demand for classic slot content remains consistently strong,” Fedasenka stated. Both operators and players value the simplicity and recognisability of traditional fruit and coin-based games, while casinos benefit from broad player appeal. This is visible across key regions including Europe, Latin America, and Africa. 1spin4win’s strength within the classic slot niche lies in offering variety within the timeless format, mixing traditional titles with themed adventures.

Cash & Drops effectiveness

The provider’s Cash & Drops campaigns have proven effective in boosting engagement. Fedasenka highlighted the Multiplier Madness campaign as a case in point: participating casinos saw a 69% increase in player count and a 40% rise in both total bet sum and bet count. The format’s simplicity is a major advantage—operators can launch campaigns easily because 1spin4win handles the technical setup and provides all marketing materials, while players receive random cash prizes and multipliers without any extra steps.

The irreplaceable value of face-to-face

Fedasenka emphasised that in-person communication builds trust much faster than digital channels. “A big part of that is listening carefully and asking the right questions,” she said. In-person meetings allow immediate feedback, natural product demonstrations, and more fluid discussions about future plans. Once that personal connection is established, subsequent online communication becomes markedly smoother and more productive.