Ainsworth's AZone lands in Lima — what Yogonet's launch story says about branded floor concepts

Yogonet reports that Ainsworth Game Technology opened its AZone concept at Sala de Juegos Venezuela in Lima, with the space operated by OSCORP, running since July 4 and built around the Mustang Jackpots progressive offering. The piece is a concise launch announcement, anchored by Miguel Cuadros, Ainsworth's Latin America & Europe president, who frames the opening as part of the company's regional growth strategy.

The significance goes beyond one new gaming area. Suppliers have increasingly moved from shipping cabinets to operating branded floor-within-a-floor concepts, and AZone is Ainsworth's answer to that trend. Packaging a progressive jackpot inside a dedicated entertainment zone is designed to drive dwell time and repeat play, which matters in maturing Latin American markets where operators are competing harder for players. The launch also positions Ainsworth as a floor-performance partner rather than just a hardware vendor, with the concept adapted locally instead of simply exported.

For operators and rival suppliers, this rollout is worth watching. If AZone proves a draw in Lima, similar branded zones could spread across Latin America as casino modernisation accelerates and international manufacturers compete for floor space. Ainsworth's statement that the area has already become one of the venue's main attractions is the kind of claim that needs to be tested against actual play and revenue data over the coming months. Cuadros adds that "AZone reflects our commitment to delivering top-quality products that maximize our customers' investment while enriching the player experience."

For the full details on the venue, the cabinet lineup and Ainsworth's wider Latin American ambitions, read the original piece on Yogonet.