iGaming B2B
Alea Reports Strong Interest in Jackpot Solution Following iGB L!VE

Alea Reports Strong Interest in Jackpot Solution Following iGB L!VE

2026-07-15

Alea concluded a productive iGB L!VE with strong interest in its Alea Jackpot solution and sweepstakes vertical, and is now preparing for a busy event schedule through late 2026.

Alea has wrapped up a successful two-day presence at iGB L!VE, during which it saw growing interest in its recently launched Alea Jackpot product and its sweepstakes vertical. The company used the exhibition to meet with operators, providers, and other industry partners, while demonstrating the latest upgrades across its platform.

Alea Jackpot, the firm's agnostic jackpot system, drew significant attention from attendees, continuing the momentum it has built since its debut earlier this year. Founder Alexandre Tomic gave multiple interviews to international gaming media, discussing themes such as aggregation trends, the rapid rise of sweepstakes, and Alea’s longer-term product roadmap. Commercial, partnership, and account management teams also held meetings with existing clients and connected with new operators.

Tomic noted that "the level of interest we've seen confirms there was a real demand for this." He explained that the company is still fine-tuning various business models requested by operators, taking a measured approach as it rolls out the solution.

Sweepstakes remained another major topic during the show, as operators and game suppliers continued to explore opportunities within one of the fastest-growing sectors in the industry.

Beyond the exhibition floor, Alea hosted a private networking evening at Tower Bridge for the second consecutive year. The event gave clients, providers, and industry peers a chance to deepen daytime discussions in a relaxed, iconic London setting.

Märit von Stedingk, head of PR & Communications at Alea, commented: "The exhibition is where those conversations begin, but evenings like these are where they close."

Looking ahead, Alea is now focusing on a packed second half of 2026. Tomic and Karolis Dula will represent the company at ACE Alliance Riga in August. The team will then have one of its largest-ever exhibition presences at SBC Summit Lisbon, before continuing to G2E Las Vegas in September as it expands global partnerships and showcases its latest innovations.

Related Articles