Alea's Double SBC Shortlist: A Review of iGaming Future's Report

iGaming Future reports that Alea has been shortlisted for Aggregator of the Year and Employer of the Year (Supplier) at the upcoming SBC Awards in Lisbon, ahead of the company's return to SBC Summit Lisbon. The piece also notes that CEO Jordi Sendra will join a Brazil-focused leadership panel during the summit, with the team set to meet partners at Booth B213.

What stands out is the pairing of the two nominations: one for the product and one for the workplace culture behind it. That combination signals that Alea is being recognised not just for commercial performance but for how it builds and retains teams — a key differentiator in a fiercely competitive aggregation market where talent mobility is high. The piece includes a brief quote from founder Alexandre Tomic on the collective effort behind individual recognition, following his Leader of the Year win at the Malta SBC Awards earlier this year.

The timing matters. SBC Award shortlists are increasingly read as a momentum indicator, and this lands as the industry consolidates around Brazil's regulated market. Having the CEO on a Brazil-focused panel reinforces where Alea sees its next growth phase, even as the awards themselves draw attention.

The original piece is short and largely celebratory, but it usefully frames Alea's positioning heading into Lisbon. For the full quote from Tomic and the details of the company's summit presence, read the report at iGaming Future.