SBC Summit 2026 Debuts Star-Studded Keynote and Conversion Conf Partnership for Affiliate Leaders

Leadership Keynote

SBC Summit 2026 will open with a landmark keynote session on Tuesday 29 September, featuring basketball legend Michael Jordan, Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder and CEO Jason Robins. Hosted by former Sky Sports presenter Kirsty Gallacher, the ‘Leadership in Sports Business’ discussion will examine the convergence of sports, technology, media, data, and fan engagement, including the growing parallels and collaboration between sports betting and iGaming. The leaders will also explore building global businesses, decision-making under pressure, and navigating fast-moving markets. SBC CEO and founder Rasmus Sojmark called the session “the kind of conversation that transcends our industry” and said it reflects “the scale of where this industry is today and where it is heading.” The event, held at the Feira Internacional de Lisboa (FIL) and MEO Arena, is expected to draw over 40,000 industry professionals from across sports, betting, gaming, payments, and technology.

Affiliate Leaders Summit Partnership

Alongside the flagship conference, SBC has announced a strategic partnership with Conversion Conf for the Affiliate Leaders Summit 2026, a dedicated event for the affiliate and performance marketing community running from 29 September to 1 October. The summit aims to bring together 10,000 affiliates, media buyers, operator acquisition teams, and digital marketers in a focused environment designed around community priorities. Conversion Conf will contribute its global affiliate network and community expertise to shape the conference programme and attract leading industry voices. Sojmark noted that the affiliate sector’s evolution demanded “a more focused event,” and that combining SBC’s platform with Conversion Conf’s community “feels like a natural next step.” Lana Rossi, CEO of Conversion Conf, expressed excitement at being invited to “play a role in the continued growth” of the summit. Attendees will have access to the broader SBC Summit ecosystem, including the Super Stage headline keynote with Jordan, Koerl, and Robins, as well as the INFINITY Lisbon closing party headlined by DJ Tiësto. Additional details on keynote timing and access will be released in the coming months.