Boomerang Partners Highlights Sports Affiliate Strategy at iGB L!VE London 2026
2026-07-13
Boomerang Partners showcased its sports affiliate expertise at iGB L!VE London 2026, was shortlisted for Best Affiliate Programme, and confirmed plans to host the Golden Boomerang Awards during SBC Summit Lisbon later in the year.
Boomerang Partners used iGB L!VE London 2026 to showcase its sports-oriented affiliate program and deepen industry ties. The affiliate marketing agency exhibited at stand F50 during the July 1–2 event at ExCeL London, drawing visitors interested in its sports marketing capabilities. The company was also shortlisted in the Best Affiliate Programme category at the iGB Affiliate Awards 2026, held on July 2 at The Shard.
Sports Expertise and Analytics
A central draw for attendees was Boomerang’s sports-focused expertise, which rests on a dedicated in-house analytics department. As part of this offering, the agency earlier in 2026 launched the Sports Marketing and Betting Calendar 2026—a guide designed to help affiliate teams plan campaigns around major sporting events throughout the year. According to the company, this resource reflects a broader industry demand for deep market knowledge rather than raw traffic volumes.
Milestones and Partnerships
Boomerang Partners is celebrating its fifth anniversary in 2026. It now works with more than 3,000 active affiliate partners and maintains a portfolio of over 10 partner brands. The agency’s regional partnership with Italian football club AC Milan has entered its third season, a collaboration both sides view as a model for club–iGaming cooperation.
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “iGB L!VE London is always a powerful platform for meaningful dialogue and professional networking. This year, we felt a particularly strong interest in our sports-focused expertise, which confirms that affiliates are looking for deep market knowledge, not just traffic volumes.”
Looking Ahead to SBC Summit Lisbon
Boomerang Partners will next appear at the SBC Summit Lisbon, taking place from September 29 to October 1. During that event, the company will host the Golden Boomerang Awards 2026 ceremony at a separate venue. The awards, now in their third season, recognize top-performing affiliate teams across 11 categories. The TOP 30 teams from the annual affiliate traffic tournament will be invited to the ceremony. The second season of the tournament, held in 2025, attracted more than 400 affiliate teams.