Curation Over Volume: Why Game Library Organisation Matters More Than Size

The long-held belief that expanding a game catalogue is the surest path to casino growth is fading, according to Bar Konson, Chief Business Development Officer at NuxGame. He argues that operators must now shift focus from adding titles to curating and organising the content they already have.

The Myth of the Giant Game Library

Konson compares a vast game library to a large kitchen – impressive to own but useless if you cannot locate the key ingredients. Similarly, a catalogue of thousands of games holds little value if players cannot quickly find something engaging. Data from NuxGame’s aggregation platform reveals a stark reality: in a typical casino with nine to ten thousand games, just 300 to 400 titles generate roughly 80% of all revenue. The remainder sees far less play.

Rather than panic-adding games during a slow month, Konson advises operators to first optimise their existing top performers. This includes careful lobby placement, highlighting the most popular games, and ensuring new titles receive a fair chance to prove themselves. He downplays the significance of provider count, noting that "140+ providers" sounds impressive but many serious catalogues now exceed 5,000 games anyway. Real variety, he says, comes from selecting the right mix of studios and game styles that match actual player preferences.

Data-Driven Curation

A usable catalogue starts with clean, structured metadata for every title – tags for theme, risk level, device compatibility, and market restrictions. This data, delivered through a robust API, allows operators to build dynamic lobbies tailored to individual players rather than dumping thousands of games onto a single endless page. Konson also stresses the need for a disciplined approach to new releases: each game should be treated like a magazine cover story, with a planned featuring period, testing timeline, and retirement schedule. Without such a process, even good titles get buried within days.

Localisation Is No Longer Optional

Geographic differences in regulation and taste have made a one-size-fits-all lobby untenable. Konson highlights the UK as a prime example: online slot stakes are capped at £5 per spin for adults and £2 for players under 25, while the tax on online casino play jumped from 21% to 40% in April 2025. This makes every irrelevant game in the lobby a direct cost. Operators must therefore build localised lobbies that comply with local rules and appeal to regional preferences – copying the same front page from London to Lima no longer works.

NuxGame's Role as the Co-Pilot

Konson positions NuxGame not just as a content aggregator but as an infrastructure partner that helps operators tame their libraries. The company provides tools for tagging, market-by-market controls, and features for testing, localising, and pruning content – all through a single API connection. "We’re the co-pilot who stays in the car," he says. "Big enough to give you the whole catalogue, small enough to care whether your lobby makes any sense in Ontario on a wet Tuesday night."

He offers a simple self-test for operators: check whether the same game appears in multiple categories, whether top games are hard to find, whether recent additions are still visible, and whether the lobby looks identical in every country. Fix those four issues, he says, and most of the problem is solved. Konson wraps up with a blunt conclusion: "Add more games and you earn the same. Organise the games you have and you earn more."