Digitain appoints Terry Lee as Head of Asia Region to drive regulated-market expansion
2026-07-13
Digitain has appointed Terry Lee as Head of Asia Region, drawing on his 15+ years of iGaming experience to lead growth strategy and partnership development across regulated Asian markets, a move the company describes as reinforcing its regional leadership team.
Digitain has named Terry Lee as its new Head of Asia Region, tasking him with leading the company's growth initiatives across the continent's regulated markets. The sportsbook and iGaming solutions provider made the announcement as part of its broader effort to strengthen regional leadership amid global expansion.
Lee brings more than 15 years of industry experience to the role, with a career focused on business development, strategic partnerships, commercial growth, and market expansion across Asia. In his new position, he will manage partner relationships, oversee Digitain's presence in key regulated jurisdictions, and identify opportunities aligned with local market requirements.
Strategic priorities and commentary
In a statement, Lee emphasised his focus on establishing Digitain as a major presence within key regulated markets. "Digitain stands out as a company that truly understands the importance of adaptability, localization, and strong partner relationships," he said, adding that the company's product ecosystem and commitment to innovation "will bring sustainable growth to partners at any stage of development in the region."
Lee also noted plans to build long-term, value-adding partnerships and align with local market needs. "I look forward to working closely with our partners and internal teams to accelerate growth, enhance our ability to make a significant commercial impact, and contribute to Digitain's continued success in the region," he said.
Ani Mkrtchyan, Digitain's Chief Sales Officer, welcomed Lee to the leadership team, stating that his "extensive industry experience, deep understanding of regulated Asian markets, and proven ability to build strong commercial relationships make him an excellent addition." Mkrtchyan described Asia as a strategic growth region for Digitain and said Lee's expertise will support the company's expansion plans and partner success.
Broader context
Both sources note that Lee's appointment reflects Digitain's ongoing investment in experienced leaders as the company continues its global push. The appointment is expected to reinforce Digitain's capability to deliver market-leading products and services across Asia while strengthening its position as a trusted technology partner for operators worldwide.