ENJOY deepens Italian footprint through Marathonbet deal

iGaming content supplier ENJOY has further embedded itself in Italy’s regulated market by signing a commercial agreement with global operator Marathonbet. The partnership gives Marathonbet’s Italian player base immediate access to a curated selection of ENJOY’s slot titles, including Diamond Slam, the Hotfire Diamonds and Fire Express series, and the studio’s newest release, Diamond Slam: Xtra Power.

Beyond this initial rollout, the collaboration is designed to pave the way for a more extensive integration of ENJOY’s full game library over time. This enables the operator to expand its offering with a pipeline of premium content, strengthening its appeal in a competitive landscape.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, noted that Italy remains a crucial jurisdiction for the company. “Marathonbet has built a strong brand and a well-established player base, making it an important strategic partner for us,” he said. He added that while the slot portfolio is already live, the agreement establishes a platform for broader content deployment and supports long-term ambitions.

Gabriele Girgenti, Head of Gaming and Operations at Marathonbet, commented on the alignment of product philosophies. “ENJOY's carefully designed games align well with that objective,” he stated, referring to the operator’s focus on delivering a diverse, high-quality experience. Girgenti also highlighted that ENJOY’s library combines proven mechanics with strong engagement, adding “incredible value and diversity to our lobby,” and expressed anticipation for deepening the integration.

The agreement marks the latest step in ENJOY’s Italian growth strategy, following a series of alliances with leading operator brands to boost the reach of its product suite.