Kerma Games signs Luka Modrić as first sports ambassador in celebrity IP push
2026-07-28
Source: Global Gaming Insider
Kerma Games signs Luka Modrić as its first sports brand ambassador, expanding beyond music IP partners, with themed gaming content expected later.
Kerma Games has brought on Real Madrid and Croatia midfielder Luka Modrić as its latest brand ambassador and celebrity IP partner, marking the casino provider's first move into sports talent after previously focusing on musicians.
Modrić, a Ballon d'Or winner and six-time UEFA Champions League champion, joins a roster that has included Snoop Dogg, Lil Baby and Sexyy Red. The partnership was announced following confirmation of the player's continued stint at AC Milan.
Kerma Games Partnerships Manager Hopper Zappitello described Modrić as "one of the most respected athletes in the world" whose influence reaches beyond football. He noted that the midfielder's "professionalism, longevity and global appeal" align with the company's vision.
For his part, Modrić said he is "excited to be joining Kerma Games" and becoming part of a project that fuses sport, entertainment and gaming.
Kerma Games develops slot, live casino and crash games. The company intends to unveil Modrić-themed gaming experiences and additional content initiatives in the coming months.