N1 Partners Case Study: +155% FTDs and 135% ROI Through Facebook Traffic Scaling

N1 Partners has released a detailed case study showcasing how it helped a media buying team specializing in Facebook traffic for iGaming overcome scaling challenges and achieve significant growth across Tier-1 markets.

The partnership, which spanned nine months, produced a 155% increase in monthly first-time deposits, a 135% return on investment, and a 22% drop in average cost per acquisition. Revenue roughly tripled, and player lifetime value rose by 25%.

Partner background and initial challenges

The affiliate team had four years of experience in Facebook traffic acquisition for iGaming, already operating in Tier-1 geos such as Canada, Germany, New Zealand, and Australia. While they consistently found profitable campaign combinations, they hit the typical scaling ceiling that many media buyers face.

They needed a partner offering high-quality products with strong registration-to-deposit (Reg2Dep) rates, reliable payouts, and responsive affiliate support. N1 Partners was chosen because of its multi-brand ecosystem, solid player LTV performance, and fast affiliate manager response times.

According to Polina Bogatko, Affiliate Manager at N1 Partners, "Working with several brands at the same time gave the team much greater flexibility. Whenever one product started losing performance, we could quickly redirect traffic to another brand."

Testing phase and strategy

N1 Bet, RollXO, Lucky Hunter, and Retro Bet were selected for initial testing. The approach involved running multiple brands simultaneously rather than focusing on a single offer, enabling faster identification of the best-performing products by geo.

Recommendations included starting with a CPA model, separating campaigns by audience type, building geo-specific landing pages, testing broad audiences, using multiple creative formats, and evaluating player quality alongside registration costs.

Three high-potential geos were chosen for the first stage: Canada, Germany, and New Zealand. Australia was deliberately excluded to concentrate budgets on fewer markets for quicker data collection. Offers were selected based on deposit conversion rate and player quality.

Ongoing optimization and workflow

After launch, N1 Partners and the affiliate team collaborated daily, analyzing performance and making rapid adjustments. Bogatko noted, "Regular data sharing allowed us to detect changes almost immediately. We adjusted offers, budgets, and creatives as soon as we saw a consistent performance signal."

Key metrics tracked included Reg2Dep, LTV, player quality, budget allocation across products, geo performance, and new creative results. Most operational issues were resolved within hours, enabling quick offer switches without halting traffic.

Initial hypotheses tested included the potential of video creatives over static banners, the impact of different advertising concepts on audience quality, the risk of rapid budget increases destabilizing campaigns, and the importance of looking beyond CPA.

Results and key drivers

After the testing phase, the team scaled traffic volumes while maintaining player quality. Successful strategies included duplicating top-performing campaigns, continuously launching new creatives, splitting campaigns by device type, and applying winning approaches to similar markets.

Four tactics delivered the strongest performance improvements: creative localization, a steady stream of fresh ads, pausing underperforming combinations within 48 hours, and optimizing based on player quality rather than cost alone.

One notable example: after observing that a specific brand achieved a higher Reg2Dep rate from Facebook traffic in Canada, budget was shifted toward that product. "The decision was based on more than just the number of deposits. We also evaluated player LTV and repeated activity," Bogatko said. "After reallocating the budget, profitability increased."

Long-term takeaways

The most important outcome, according to the case study, was not any single campaign but the creation of a sustainable Facebook traffic acquisition model. The partner could continuously scale across Tier-1 geos without a proportional rise in acquisition costs.

The media buying team credited high-quality products, strong Reg2Dep, and constant communication with the affiliate manager. N1 Partners also proactively suggested testing hypotheses before market shifts affected performance.

Bogatko added, "The biggest factor behind our success was the partner's willingness to continuously test new approaches. We evaluated not only Facebook campaign metrics but also player quality for every brand and GEO." She noted that after launching localized creatives and testing new audiences, FTDs in Canada nearly doubled in a few weeks while ROI remained stable.