ONDISS Brings FIRST Online Sportsbook to Argentina via City Centre Online
2026-07-23
Source: Focus Gaming News
ONDISS has launched FIRST's online sports betting vertical in Argentina through its partnership with City Centre Online, adding a new product to the regulated market and reinforcing the company's role as a strategic technology provider in Latin America.
ONDISS has launched FIRST, an online sports betting provider, into the Argentine regulated market through its integration with City Centre Online, a leading .bet.ar operator. This marks the entry of the FIRST sportsbook vertical into Latin America, adding a new product dimension to the existing casino offering on ONDISS's platform.
Strategic Partnership and Market Entry
The alliance aims to strengthen the competitive position of City Centre Online while expanding FIRST's footprint in a regulated environment. Tom Light, founder and CEO of FIRST, commented: "ONDISS and City Centre Online wanted technology built for real market conditions, not a feed dressed up as a sportsbook." He added that FIRST delivers the speed, control, and product depth Argentine players demand.
Facundo Giorgi, CEO of ONDISS, emphasized the company's commitment to sourcing top-tier technology for its operators. "FIRST's decision to begin its expansion into Argentina alongside Ondiss reinforces our position as a strategic partner for international suppliers," he stated, highlighting the value this brings to the group's operator network.
Addressing Player Expectations and Profitability
Gonzalo Alvarez, CCO of ONDISS, noted that the integration tackles a key industry challenge: settlement speed and market depth. "Today's player doesn't wait; if the platform doesn't respond, they leave," he said. Alvarez further explained that the new offering reduces friction, leading to more seamless bets and higher gross gaming revenue for operators. He described the move as strengthening ONDISS's value proposition in an increasingly demanding market.
Regulatory Context and Market Impact
The launch follows the recent authorization of online sports betting by the Santa Fe Lottery, the provincial regulator. This allows City Centre Online to be among the first .bet.ar operators to offer the modality within Santa Fe in a safe, regulated framework that supports responsible gaming. For ONDISS, the rollout continues its strategy of connecting leading operators and providers to drive the growth of legal online gaming across Latin America, contributing to a more professional and innovative industry ecosystem.