Play971 strengthens UAE portfolio with IGT and Endorphina content deals
2026-07-23
Source: iGaming Business
Play971 has signed content supply agreements with IGT and Endorphina, adding their games to its UAE platform as the country's first licensed operator continues to expand its offering.
Play971, the first licensed online gambling operator in the United Arab Emirates, has expanded its game library through new supply agreements with industry suppliers IGT and Endorphina. The partnerships, disclosed on 21 July, integrate IGT's PlayDigital suite and a hand-picked selection of Endorphina's themed slot titles into the platform.
Philippa Bowland, Play971's commercial gaming director, welcomed the two providers in a statement, saying: “We are proud to welcome IGT and Endorphina — two globally respected brands — as we continue raising the standard for gaming.” She underlined the operator's focus on responsible play and premium entertainment.
IGT is contributing legacy games such as Blackjack, Cleopatra™, and Cats™ to Play971's offering. Gil Rotem, CEO of Digital at IGT, described the alliance as “rooted in innovation and integrity” and tailored to support the UAE market's long-term expansion.
Endorphina's Senior Manager Partnerships & Expansion, Lohith Chittajallu, remarked: “It’s exciting to be part of a market still in its early stages.” He added that the deal opens up new avenues and that he looks forward to players experiencing Endorphina's quality entertainment. The supplier secured its gaming-related vendor licence in May, enabling it to operate across the Emirates under the oversight of the General Commercial Gaming Regulatory Authority (GCGRA).
Launched late last year, Play971 became the UAE's inaugural licensed gambling platform. It has since moved quickly to broaden its content catalogue and commercial activities, including the recruitment of former Australian cricketer Brett Lee as a brand ambassador and the recent launch of a football betting service for UAE-based customers. The GCGRA, established in 2023, oversees all gambling regulation and licensing in the Emirates.