Review: Focus Gaming News previews ReferOn–Affiverse webinar on scaling affiliate programmes

Focus Gaming News reported on an upcoming live webinar from ReferOn and Affiverse, scheduled for August 18 at 2:00 PM BST, aimed at igaming operators and affiliate teams who want to scale programmes without piling on manual work. The piece frames the session around a specific diagnosis: affiliate growth is rarely limited by ambition or opportunity, but by operational complexity, disconnected workflows, and technology that adds rather than removes work. Hosted by Affiverse founder Lee-Ann Johnstone with ReferOn CEO Alex Bukin and CPO Vlad Bondarenko, the webinar will also take on the assumption that moving to a new affiliate platform is inherently disruptive.

Bukin is quoted saying, "Affiliate growth isn’t limited by a lack of ambition or opportunity." That line captures the premise: the bottleneck is execution, not demand. For an announcement piece, it is unusually candid about a pain point many operators recognise—spreadsheets, manual reconciliation, and fragmented partner management. The webinar is free and aimed at operators, heads of affiliate, affiliate managers, and growth and operational leaders.

What stands out is the second agenda item: migration. Vendors often avoid talking about switching costs, so ReferOn openly arguing that modern migrations are smoother, faster, and less risky signals a maturing affiliate-tech market where platform changes are increasingly routine. For heads of affiliate, the practical question is whether the event delivers evidence—case studies, timelines, or data—beyond the reassurance. If it does, it could shift how operators compare providers. The review's value is in flagging this as a moment to watch: not just the webinar, but whether the "low-disruption migration" narrative becomes a new standard in vendor pitches.

Readers involved in affiliate programme selection should read the original piece for the registration details and the speakers' framing. As coverage, it is an announcement, not an analysis; the substance lies in what the speakers actually say during the session, which will be worth checking after August 18.