Ronaldinho Gaúcho Partners with CreedRoomz for Football-Themed Live Casino Titles
2026-07-13
CreedRoomz has partnered with football legend Ronaldinho Gaúcho to launch two live casino games, Kickoff Roulette and Marble Cup, featuring immersive football-themed designs and a Gold Number multiplier mechanic. The collaboration includes Ronaldinho’s personal involvement in the studio production in Yerevan and targets operators in Latin America and Europe with localised versions.
CreedRoomz has secured a wide-ranging partnership with Brazilian football icon Ronaldinho Gaúcho, who will serve as brand ambassador and creative collaborator on two upcoming live casino games: Kickoff Roulette and Marble Cup. The collaboration was officially unveiled during Ronaldinho’s visit to the supplier’s headquarters and filming studios in Yerevan, where he engaged directly with development and production teams to embed his on-screen energy into the final product.
Game Details and Features
Kickoff Roulette is a live roulette experience built around a football-stadium aesthetic, featuring Ronaldinho-themed voiceovers and a signature style. The game introduces a Gold Number mechanic that awards randomized multipliers from x50 up to x700 on a single spin, designed to heighten player anticipation. Marble Cup, meanwhile, is a fast-paced live game show set in a football-themed studio, merging nostalgic racing elements with modern betting options. Both titles represent a creative integration of Ronaldinho’s persona rather than a simple endorsement, according to the company.
Localization and Market Strategy
The games are available in English and Portuguese, a deliberate move to capitalize on Ronaldinho’s massive following in Brazil and across Latin America. CreedRoomz said the launch timing is aligned with major football tournaments to capture heightened audience engagement, though no specific launch date, operator rollout plan, or market availability details have been disclosed. The company’s head of sales, Armen Mnaskanian, described the partnership as a “massive leap forward” that fuses Ronaldinho’s legendary status with monetisation mechanics to give B2B partners a competitive edge.
Ronaldinho’s Role and Studio Visit
Ronaldinho’s personal appearance in Yerevan included touring the studio floor, meeting with live dealers and crews, and signing custom assets. He described the experience positively, noting the “incredible Yerevan energy” and calling the games “totally unique.” The supplier emphasized that this is a multi-game collaborative project, with both titles intended to bridge sports fandom and iGaming by appealing to football enthusiasts and casino players alike. A social media campaign inviting partners to share content has also been launched to amplify the collaboration’s reach.