SCCG Management Teams with Trivver to Bring Spatial AI Commerce to Gaming

Trivver, a company holding over 165 global patents in spatial AI and immersive commerce, has partnered with SCCG Management to deploy its interactive advertising and commerce technology across gaming and entertainment. The firm’s platform allows operators to insert 3D branded content into digital environments—including web, mobile, and smart glasses—without requiring users to install a separate app.

Under the arrangement, SCCG will introduce Trivver’s offerings to its network of gaming operators, platform providers, and sports/entertainment brands. SCCG will also advise on regulatory matters and support international market expansion. The collaboration initially targets live casino, sports entertainment, and fan engagement verticals, where interactive branded experiences can be embedded.

Trivver recently launched its PlayCanvas software development kit on Google Cloud Marketplace, enabling developers to create AI-personalised in-game brand experiences for browser-based games. Support for Unreal Engine and Unity is reportedly in the pipeline.

Measurement tools within Trivver’s platform let operators and brands gauge audience engagement using metrics such as screen coverage and dwell time. SCCG will facilitate introductions to operators and technology providers, while representing Trivver at international industry events.

Stephen Crystal, Founder and CEO of SCCG Management, commented: “Trivver is exactly the kind of category-defining technology partner our network looks for.” He added that live casino, fan engagement, and immersive entertainment have “unused digital real estate” that Trivver’s spatial AI is built to monetise with IAB- and MRC-standard measurement.

The deal follows SCCG’s recent partnerships including a tie-up with IntualityAI on prediction markets, a dedicated Brazil advisory division, and a collaboration with lottery platform ScratchOdds.