Tabcorp Fined AU$2.7 Million for Spam and Telemarketing Violations
2026-07-22
Source: Global Gaming Insider
Also reported by: iGaming Expert
Australian gambling operator Tabcorp has paid AU$2.7 million in fines for violating spam and telemarketing laws, including calls to Do Not Call Register numbers and sending over 217,000 emails to unsubscribed customers. The company also faces a court-enforceable undertaking to overhaul its telemarketing systems.
Tabcorp has been ordered to pay AU$2.7 million in penalties after the Australian Communications and Media Authority (ACMA) uncovered multiple breaches of the country's anti-spam and telemarketing regulations. The violations occurred between February 2024 and June 2025 and involved communications directed at high-value customers.
ACMA found that Tabcorp placed 351 calls to individuals whose numbers were listed on Australia's Do Not Call Register without obtaining their consent. A further 82 calls were made outside the legally permitted hours. In addition, nearly 4,000 calls were conducted without the operator properly identifying itself as the caller or explaining the purpose of the contact.
A separate investigation focused on marketing messages after Tabcorp voluntarily reported a compliance issue in 2025. Over a 16-day span, the company transmitted more than 217,000 promotional emails and SMS messages to customers who had previously unsubscribed from the specific channels being used.
ACMA authority member Samantha Yorke called the conduct unacceptable, noting both Tabcorp's recent compliance record and the particular risks that gambling marketing presents to consumers financially and psychologically. In setting the penalty, the regulator weighed Tabcorp's self-reporting of the email/SMS issue and the relatively brief period during which those messages were sent. It also acknowledged that affected customers had withdrawn consent only from selected marketing channels rather than from all communications.
Beyond the financial sanction, Tabcorp has agreed to a court-enforceable undertaking that requires an independent review of its telemarketing processes. The company must implement corrective measures and submit regular compliance reports to ACMA. This undertaking operates alongside an earlier spam-related undertaking already in effect from a prior enforcement action.
Australian businesses have collectively paid more than AU$12 million in spam and telemarketing penalties over the past 18 months.