Wazdan Rolls Out Mystery Multiplier Drop for Second Phase of Summer Network Promotion
2026-07-27
Source: iGamingNews.com
Wazdan has launched the second stage of its Summer Drop Network Promotion, introducing the Mystery Multiplier Drop mechanic to run from 27 July to 16 August 2026, with a third phase planned later in the summer.
Wazdan has activated the second stage of its Summer Drop Network Promotion, bringing in the Mystery Multiplier Drop feature to build on the early success of the campaign. This phase runs from 27 July to 16 August 2026 and is the middle leg of a three-part seasonal initiative aimed at sustaining player engagement through the summer.
The newly introduced mechanic awards prizes that are boosted by randomised multipliers, adding an extra layer of excitement every time it triggers. According to Wazdan, the tool is designed to help operators with retention, reactivation, CRM efforts, and game visibility without disrupting core gameplay.
Like other promotional tools from the developer, Mystery Multiplier Drop is easy to implement, fully customisable, and comes with marketing support including ready-to-use assets and communication templates. The first stage of Summer Drop saw what Wazdan described as strong participation from both operators and players.
Radka Bacheva, Head of Sales and Business Development at Wazdan, noted that partner feedback on the opening phase was very positive and that introducing the multiplier element keeps the promotion engaging while giving operators a fresh way to maintain momentum. A third and final activation is scheduled to close out the campaign later in the summer.