Adriaan Brink was a pioneering figure in the online gambling industry, recognized as one of its earliest innovators. In 1995, he helped develop and operate the International Lottery in Liechtenstein Foundation / PLUS lotto, which processed the first online gaming transaction in history. This achievement marked the beginning of a career that would span over two decades and involve more than a dozen projects at some of the industry's most successful enterprises.
After his work with the lottery, Brink founded BetterBetting (BETR), a sports‑betting solution designed to eliminate custodial elements, and also launched checkincognito. He later served as CEO of FUN Token, a blockchain‑based gaming project, where he remained until his passing in April 2023. Throughout his career, Brink was widely regarded as an industry legend and a committed advocate for his philosophy of life and business.
Career History
| Company | Role | Dates |
|---|---|---|
| 2Bet2 - Socialitize Limited | Chief Executive Officer | – present |
| FUN Token | CEO | – present |