Alina Mihaela Popa began her iGaming career as an Account Manager at Pragmatic Play, later moving into business development. In July 2024 she was appointed Chief Commercial Officer at BETER Live, a live casino content provider, before joining ICONIC21 in the same capacity. She is also the director of ALINAPOPA LTD, a dissolved UK company. Popa is Romanian and based in the Bucharest Metropolitan Area.
As Chief Commercial Officer at ICONIC21, Popa leads the company’s commercial strategy, including dedicated studios, branded solutions, and expansion into new verticals such as slots and RNG games. She has been featured in multiple industry interviews discussing ICONIC21’s roadmap for 2025–2026 and the company’s debut at ICE Barcelona.
Popa is known for her client-first approach and focus on long-term growth partnerships, positioning ICONIC21 as a reliable partner for operators in the live casino and iGaming space.
Career History
| Company | Role | Dates |
|---|---|---|
| ICONIC21 | Chief Commercial Officer | – present |