Anca Andreica is the CEO of MaxWeb, a high-growth affiliate network specializing in the nutra and iGaming verticals. With over a decade of experience in performance marketing and affiliate management, she has built a reputation for scaling high-converting funnels and fostering long-term partner relationships. Under her leadership, MaxWeb has become a trusted platform for top affiliates and brands worldwide, with client campaigns reportedly generating over $300 million in annual revenue.
Beyond her executive role, Anca is an author, TEDx speaker, and frequent conference panelist. Her book Affiliate Insider shares insights from her journey in the affiliate marketing space. She is also known for championing authentic leadership and visibility, often speaking openly about her personal and professional path to inspire others in the industry.
In addition to her CEO role at MaxWeb, Anca is listed as Chief Product Officer at Scalers, a position that is less consistently documented but reflects her broader involvement in the affiliate ecosystem. She is also active as an investor and mentor, helping nurture the next generation of performance marketing talent.
Career History
| Company | Role | Dates |
|---|---|---|
| Maxweb | Chief Executive Officer | – present |