Aregnaz Hakobyan

Aregnaz Hakobyan is a distinguished marketing and digital media expert, currently serving as the Group Chief Marketing Officer at Digitain, a leading iGaming platform and software provider. She assumed this pivotal role in January 2023, following a year as the Head of Marketing Department at the same company, which she joined in January 2022.

Hakobyan's extensive professional background spans diverse sectors including iGaming, finance, telecommunications, and the non-profit sector. Prior to her tenure at Digitain, she was the Managing Director at Media Unit Yerevan from August 2018 to January 2022. Her academic contributions include serving as a Lecturer on Digital Marketing at the American University of Armenia from December 2016 to December 2018.

Her career also includes significant roles at Converse Bank, where she was Acting Head of Marketing Department (December 2016 - August 2018) and Senior Digital Marketing Specialist (January 2013 - December 2016). Earlier in her career, she held positions at Orange (now Orange France Télécom), including Web Shop Manager and Trade Marketing Coordinator, and gained experience at the British Council and Marriott Hotels. She also volunteered as a Librarian/Receptionist at IREX and was an intern at the UNDP, demonstrating an early commitment to education and development.

Throughout her career, Hakobyan has developed a robust skill set encompassing team management, leadership, marketing strategy, project management, business development, and market analysis. A notable achievement includes her instrumental role in securing Luís Figo as Digitain's Brand Ambassador. She is also recognized for her contributions that led to the "Best Marketing Campaigns in Armenia" award for Converse Bank by MasterCard. Hakobyan is a licensed specialist of the UK Gambling Commission, further cementing her expertise in the regulated iGaming market.