Cari Hartman

Cari Hartman is a 16+ year performance marketing veteran who has built and scaled eight-figure affiliate and data programs for top insurance, financial, legal, home services, and e-commerce companies. She began her career as a hands-on media buyer for Google search arbitrage campaigns and is an expert in sourcing and optimizing ad budgets for affiliates using email, SMS, and omni-channel traffic.

She currently owns the email agency TrustEngage and handles business development for PolicyJar, a social and display affiliate with over $85 million in annual ad spend on Google and Meta. Her work connects performance marketing strategies to the practical decisions that determine whether campaigns, partnerships, or products can perform under real pressure.

Hartman is an Affy Award winner, a founding member of LinkUnite, and Director of Events for Queens of Digital Marketing, a non-profit providing career development for human trafficking survivors. She is widely recognized as a digital-growth professional active in the partnership-marketing ecosystem.