Carlos Saito

Carlos Saito is a Brazilian partner and the iGaming Managing Director at 3C Gaming, a gaming and esports media agency founded in late 2020. He brings over a decade of experience spanning digital marketing, data analysis, games, and esports. Early in his career, Saito worked at Gamers Club, a Counter-Strike platform, where he was involved in organizing tournaments and championships. Prior to joining 3C, he was part of a team integrating services and servers for sports betting platforms.

Saito joined 3C Gaming just before the COVID-19 pandemic, initially as a partner focusing on gambling influencers and sportsbook clients. His deep understanding of the Brazilian betting ecosystem helped the agency establish a strong foothold in the affiliate and performance marketing space. In August 2024, 3C Gaming announced the creation of a dedicated iGaming division – 3C iGaming – with Saito appointed as Managing Director. In this role, he leads performance-marketing and affiliate operations targeting the newly regulated Brazilian betting market.

The launch of 3C iGaming positions Saito at the forefront of Brazil's evolving gambling landscape. He has been an active speaker at industry events such as iGB Affiliate Barcelona, sharing insights on regulatory changes and market growth. His career reflects a transition from esports tournament organization to sports betting integration, and now to leading a division focused on the intersection of media, affiliate marketing, and regulated igaming in Brazil.