Chris Taylor

Chris Taylor is an accomplished veteran in the online gambling industry, boasting over 20 years of experience. He currently serves as the Chief Digital Officer at bet365, a position he was promoted to in August 2022 after almost six years with the company [2, 7]. In this C-level role, he is responsible for leading a multi-region team across analytics, marketing, content, and technology [2].

Prior to his promotion, Taylor held the position of Head of Performance in Malta for three years at bet365. He initially joined the company in November 2016 as a marketing operations manager in the UK, before relocating to Malta in February 2017. He also served as a company director for bet365's Malta subsidiary from October 2020 before stepping down to assume his Chief Digital Officer role in Gibraltar [2, 7].

Beyond his corporate roles, Taylor is widely recognized as a slots expert, having personally reviewed over 10,000 online slot games. He founded Online-Slot.co.uk, a platform dedicated to providing honest and unbiased slot reviews. His extensive experience spans both sides of the industry, working with slot studios that develop games and the casino and slot sites that host them [3, 4, 6, 8]. His earlier career highlights include roles such as Site Manager at KaFeRocks (2011-2024), Casino Affiliate Director at Ihre Consulting (2012-2015), Head of Affiliates at GamingVC (now Entain, 2007-2010), and Head of Affiliates at Mansion (2005-2007) [3, 5].

Originally from Gibraltar, Chris Taylor is married with three sons. Outside of his professional life, he is an avid Manchester United fan and enjoys playing football, strength training, walking, cycling, and coaching junior football teams. A notable personal achievement includes climbing Mount Kilimanjaro in 2011, raising over £18,000 for Great Ormond Street Hospital with the support of the iGaming industry, an effort for which he received the Ted Loh Humanitarian Award in 2012 [3].