Dafne Guisard

Dafne Guisard is a highly experienced C-level executive, currently serving as the Chief Commercial Officer EMEA for Aristocrat Leisure, a role she commenced in February 2026. In this position, she is tasked with spearheading the company's growth and expansion across Europe, the Middle East, and Africa, drawing on over two decades of leadership experience in commercial growth, operations, and digital transformation within complex, regulated, multi-country environments.

Prior to her tenure at Aristocrat Leisure, Guisard was the Chief Operations Officer at Entain, a global sports betting and gaming group, starting in January 2025. At Entain, she was responsible for global strategic planning, M&A integrations, and customer service initiatives. Before entering the iGaming sector, she held the role of Chief Strategy, Transformation, and Digital Officer at The Kraft Heinz Company for three years. In this capacity, she was instrumental in defining Kraft Heinz's strategic and digital roadmap, crafting long-term growth strategies, and developing a technology pipeline projected to generate significant enterprise value. Her work in AI at Kraft Heinz earned her recognition among AdAge's Top 13 AI Marketing Leaders to Watch, and the agile innovation under her leadership was acknowledged as one of TIME's Best Inventions of 2023.

Guisard's extensive career also includes nearly a decade at Anheuser-Busch InBev, where she advanced through various leadership positions in finance, strategy, and brand management. Her contributions included refining brand profitability structures, optimizing resource allocation across a vast portfolio, and playing a key role in the acquisition of SAB Miller. Before AB InBev, she spent eight years in management consulting and equities, and notably co-founded a machine learning tech start-up. She began her career in 2008 as a Strategy and Operations Consultant at Roland Berger, where she specialized in growth strategies, market entry planning, operational design, and M&A for clients in consumer products, technology, and financial services.

Dafne Guisard holds a bachelor's degree in Computer Engineering from the Instituto Tecnológico de Aeronáutica and an MBA from the MIT Sloan School of Management. She is known for her consumer-first approach, strategic thinking, and effective leveraging of technology across diverse industries.