Dan Shannon is a seasoned iGaming executive with over 14 years of experience in affiliate marketing and SEO within the online gambling sector. He currently serves as Global Head of Affiliate Marketing & SEO at CBS Global Marketing, where he leads commercial and organic growth for white‑label casino brands including CasinoKings.com and 21BetsCasino.com. His responsibilities span SEO, paid search, and brand development for the UK and Malta markets.
Shannon began his iGaming career in 2012 by founding the affiliate website FootballBettingSites.com. He later joined Rover Media, a startup that launched multiple bingo and casino brands in the UK, Germany, and Canada, and transitioned into white‑label operations (brands such as Dazzle Casino, Glimmer Casino, and Mobile Slots). During his tenure, Rover Media grew into one of the largest white‑label operators in the UK between 2017 and 2021.
Notable milestones in his career include the acquisition and subsequent sale of SmoothBingo to Smooth Radio, and the creation of German‑language affiliate sites that were later acquired by Match 2 One. Shannon is a frequent speaker and commentator on social media's role in gaming, having participated in panels at SiGMA Europe 2024 and in interviews such as the "Footprints in the Market" series.
Career History
| Company | Role | Dates |
|---|---|---|
| Betable | Speaker | – present |