Dean Akinjobi
CEO & Founder of Football Media
Dean Akinjobi is a London-based entrepreneur and the CEO & Founder of Football Media, an agency that uses a data- and AI-led approach to sponsorship strategy and activation, particularly in football. His proprietary AI platform is called DEANE AI (Decentralised, Enrichment, Advertising & Sponsorship, Node, Entity).
Operating at the intersection of football, sponsorship, and iGaming, Akinjobi has been quoted in industry outlets commenting on UK iGaming taxation and the structural shift in sports partnerships. In 2024 he co-authored How to Survive and Thrive: Special Edition alongside Reebok founder Joe Foster.
He frequently speaks and posts about maximising sponsorship ROI for iGaming brands and was named one of the Most Influential CEOs by CEO Monthly and Industry World. Most recently, he oversaw the deal that made TG.Casino the official regional iGaming partner of AC Milan in Europe (May 2024).