Elena Jaacks is an omni-channel gaming executive with deep expertise in casino operations, revenue optimization, and market entry strategy. She currently serves as Vice President, Global Customer Success at Aristocrat Interactive, the online real-money gaming division of Aristocrat. In this role, she oversees global customer success, ensuring that operators receive optimal support and value from Aristocrat's gaming solutions. Her professional philosophy is "People and process, in that order."
Prior to joining Aristocrat, Jaacks built her career at MGM Resorts International, where she was recognized with the Technology Woman For Gaming & Hospitality award in 2018. Her experience spans both land-based and digital gaming environments, giving her a comprehensive view of the industry. She has been instrumental in guiding operators through new market entries, as demonstrated by her commentary on Aristocrat's role in Alberta's regulated online gaming landscape.
As a thought leader, Jaacks has represented Aristocrat at industry events and in press announcements, such as the launch of Caesars Ultimate Stars in New Jersey and Michigan. Her current focus is on driving customer success globally, leveraging her background in product strategy and commercial leadership to foster strong partnerships. She holds a prominent position in the iGaming sector, combining strategic vision with operational execution.
Career History
| Company | Role | Dates |
|---|---|---|
| Aristocrat Interactive | Vice President, Global Customer Success | – present |