Ewa Bakun is a senior iGaming industry executive specializing in industry relations, insight, and sustainable gambling. She is best known for launching the Sustainable Gambling Zone (originally the Consumer Protection Zone) at ICE in 2018, which has grown into a flagship initiative featuring product showcases, educational stages, fundraising, and research grants. She is a keynote speaker and panel moderator at international conferences, including iGB L!VE and the Italian Gaming Exhibition and Conference (IGE).
Bakun is a strong advocate for evidence-led, applied gambling research — emphasizing prevention, measurable outcomes, and actionable solutions over purely descriptive studies. She is actively involved in the ICE Research Institute, a joint initiative between Clarion Gaming and Fira Barcelona that funds independent applied research on player protection, AI ethics, stigma, and safer gambling messaging. Based in Barcelona, she regularly contributes thought-leadership articles on industry regulation, reputation, and the evolution of B2B events.
Career History
| Company | Role | Dates |
|---|---|---|
| Clarion Gaming | Director of Industry Insight and Engagement | – present |