Farzad Peyman is a chartered accountant and senior gaming executive with over 19 years of experience in online gambling across B2B and B2C sectors. He is widely recognized for leading significant business change, including restructuring, governance, regulatory compliance, financial control, M&A, and exits.
He led a series of mergers and acquisitions for sports betting, casino operators, and sports trading groups, notably Sportingbet Plc’s M&A activity in the 2000s, its successful listing on the London Stock Exchange in 2010, and its subsequent sale to Entain Plc (formerly GVC Holdings). This period established his reputation as a deal-driven leader capable of navigating complex regulatory and financial environments.
Later, as CFO and then CEO of Matchbook Betting Exchange, Peyman drove corporate restructuring and future-proofing, optimizing intellectual property and trading activities. His leadership led to the creation of several businesses including Matchbook, Xanadu Consultancy, 3et.com, and Eurasia Sports. He also overhauled Matchbook’s legal and compliance operations to meet UK Gambling Commission standards.
He has held senior advisory roles at leading African operator Betpawa, as well as UK-listed gaming operations B90 Holdings Plc and Mobile Streams Plc. Peyman holds a Personal Management License (PML) from the UK Gambling Commission and ‘Key Individual’ status with the Alderney Gambling Control Commission (AGCC). He is currently CEO of NYCE International, an AQSE-listed technology and sales firm distributing B2B gaming solutions globally.
Career History
| Company | Role | Dates |
|---|---|---|
| Netpay International | Speaker | – present |