George

George Rover serves as the Executive Director of The Responsible Gambling Affiliate Association (RGAA), a role he assumed in February 2024. In this capacity, he is responsible for advancing the RGAA's mission to safeguard responsible gambling marketing and advertising practices, promoting sensible regulation, and fostering collaboration among industry stakeholders. He actively advocates for the critical role affiliate companies play in the regulated online gambling ecosystem, championing consumer protection and integrity standards.

Concurrently, Rover is the Founder and Managing Partner at Princeton Global Strategies, a legal advisory firm specializing in gambling, cybersecurity, alcohol regulations, and criminal matters. He continues to advise gambling operators through this company alongside his executive role at the RGAA. His career highlights include a distinguished 26-year tenure with the New Jersey Department of Law and Public Safety, Office of the Attorney General. He was promoted to Assistant Attorney General in January 1999 and assigned as the Special Assistant to the Director of the New Jersey Division of Gaming Enforcement (NJDGE). In August 2011, he was appointed Deputy Director of the Division, overseeing its Atlantic City office until his retirement in November 2016.

During his time at the NJDGE, Rover was instrumental in the successful launch of iGaming in New Jersey in 2013, making it one of the first North American jurisdictions to regulate online gambling. He also supervised complex licensing operations and organized crime investigations and prosecutions. Prior to his work with the NJDGE, he served as a Deputy Attorney General and provided legal advice to the State Attorney General, later becoming a Special Assistant to the Director of The Division of Alcoholic Beverage Control. Following his government service, Rover played a key role in establishing the Sports Wagering Integrity Monitoring Association (SWIMA), a non-profit dedicated to combating fraud and illegal activities related to sports betting. He holds a BS degree with honors (1983) and a Juris Doctorate (1986) from Rutgers University.