George Sapey is the co-founder of 7days Performance, a rapidly growing UK-based prize-draw and online competition business founded in 2018. Under his leadership, the business scaled to an estimated £25 million annual turnover, driven by a focus on digital marketing, regulatory compliance, and operational efficiency in the competitive iGaming sector. He also co-founded Seven Canyon, a consultancy that advises and supports early-stage gaming companies in the raffle, lottery, and skill-gaming space, where he serves as a director of SevenCanyon Ltd. Sapey's entrepreneurial journey combines expertise in launching and scaling ventures within the regulated online gaming industry, with a particular emphasis on prize-draw and competition models.
Career History
| Company | Role | Dates |
|---|---|---|
| Seven Days Performance | Company Director | – present |