Guy Harding is an experienced leader with over a decade of expertise spanning media, technology, and iGaming. He joined Better Collective in February 2024 as Senior Director of Group Media Partnerships, reporting to Simon Hovmand-Stilling, SVP Group Media & Core Sites & CEO South America. In this role, he leads the company’s global media partnerships, focusing on scaling affiliate and acquisition strategies.
Prior to Better Collective, Harding served as Commercial Director at Legend, an iGaming media network, from 2022 to 2024. During his tenure, he oversaw commercial strategy and partnership development, further honing his expertise in player acquisition and campaign ROI.
Harding spent six years at Oddschecker Global Media (2016–2022) as Commercial Strategy Director, a direct competitor to Better Collective. There, he built a strong commercial track record in scaling media partnerships and managing affiliate relationships, which positioned him as a key figure in the iGaming and sports betting affiliate space.
His career has consistently focused on driving growth through partnership management, data-driven campaign optimization, and deep industry knowledge. Harding is credited with delivering measurable results in player acquisition and revenue generation across multiple markets, and his move to Better Collective underscores the company’s ambition to strengthen its global media partnerships.
Career History
| Company | Role | Dates |
|---|---|---|
| Oddschecker Global Media | Commercial Strategy Director | 2016-01-01 – 2022-01-01 |
| Legend | Commercial Director | 2022-01-01 – 2024-01-01 |
| Better Collective | Senior Director of Group Media Partnerships | – present |