Hebert Gaban is an iGaming executive and growth marketing consultant currently serving as Chief Marketing Officer (Global) at KBET, a leading iGaming operator. He also runs his own growth marketing consultancy, Hebert Gaban Consulting, where he helps iGaming operators scale through data-driven strategies. He is a frequent speaker at industry events such as SiGMA Americas and the SOFTSWISS iGaming Trends Marathon.
Gaban began his career in 2003 during the bingo era in São Paulo with an internship at Cooperlesp, a role cut short by the market collapse. He later served as Head of Marketing LATAM at Lottoland, where he led campaigns including the launch of Brazil’s first sports fan bots. His experience spans the full AAARRR funnel and he is noted for contributing to a more efficient and transparent industry.
As of 2025–2026, Gaban holds the role of Global CMO at KBET, with a focus on accelerating brand development, data-driven marketing, and strategic growth. He continues to consult and speak on iGaming trends, leveraging his deep expertise in the Latin American market and the broader global gambling industry.
Career History
| Company | Role | Dates |
|---|---|---|
| KBET | Speaker | – present |