Joff Cooke is the Chief Operating Officer (COO) of the Betting and Gaming Council (BGC), a leading standards body for the UK's regulated betting and gaming industry. He assumed this role in June 2020, taking charge of BGC operations, support services, and educational programs aimed at improving industry standards and championing its workforce and good causes.
Before joining the BGC, Cooke had a distinguished career in leadership within large educational organizations. From 2017 to 2020, he served as the CEO of the University of Exeter Student Guild. In this capacity, he oversaw multi-million-pound educational programs and resources, and led significant fundraising initiatives.
His earlier experience also includes roles as the General Manager of Plymouth University and as a Regional Director for the UK's National Union of Students. Throughout his career, Cooke has demonstrated a strong focus on strategic leadership, operational management, and stakeholder engagement, which he now applies to the complex landscape of the betting and gaming sector.
Career History
| Company | Role | Dates |
|---|---|---|
| Betting and Gaming Council | Chief Operating Officer | – present |