John Cook is the Commercial Director of SBC Media, a division of Sports Betting Community (SBC), a role he has held since January 2023. He leads the commercial sales and marketing strategy across SBC's B2B media portfolio, which includes SBC News, iGaming Expert, and SBC Leaders Magazine.
Cook is a regular contributor to SBC's publications, authoring thought‑leadership articles on topics such as event marketing, data‑driven marketing, and B2B media strategy in the iGaming sector. His published work includes features for iGaming Expert, notably "Are events still at the centre of B2B marketing?" and "Is data the most powerful marketing tool in iGaming?"
Based in Greater London, Cook’s career prior to joining SBC Media is not publicly disclosed. His LinkedIn profile describes his focus on business leadership and online marketing, with over three years as Commercial Director at SBC. No earlier dated positions have been found in available sources.
Career History
| Company | Role | Dates |
|---|---|---|
| SBC Media | Commercial Director | – present |