Jordi de los Pinos is the Founder and CEO of Smadex, a programmatic demand-side platform (DSP) headquartered in Barcelona, Spain, co-founded in 2011. Under his leadership, Smadex has grown to a team of over 500 employees and become a recognized partner for app growth, serving gaming, non-gaming, and iGaming advertisers.
Jordi holds engineering degrees from the Polytechnic University of Catalonia and Télécom ParisTech, and an executive education from MIT Sloan School of Management. He is a frequent speaker at industry events such as Mobile Growth Summit and iGB Live, and regularly contributes thought leadership on programmatic advertising, privacy-centric marketing, and mobile performance.
As CEO, Jordi has steered Smadex to innovate in the mobile advertising space, focusing on transparency and performance. The company's platform powers programmatic advertising campaigns across in-app, CTV, and mobile web for performance, brand, and direct-response marketers.
Career History
| Company | Role | Dates |
|---|---|---|
| Smadex | Founder & CEO | – present |