Julian Pitts is the Chief Executive Officer of RavenTrack, a gambling-industry affiliate marketing and tracking company. RavenTrack provides operators and affiliates with tools for campaign management, reporting, fraud prevention, and data analysis, and Pitts leads the business in its work with sports betting and casino clients.
Pitts has spent his career in the online gaming and affiliate marketing sectors, with an operator-side background before moving to the technology side at RavenTrack. His professional profile highlights experience in affiliate programme management, performance marketing, and building teams that manage long-term partner relationships.
At RavenTrack, his current focus is on modernising affiliate tracking for the iGaming industry and helping operators move toward more transparent, data-driven player-acquisition strategies. He is active in the industry's trade discussion around compliance, privacy, and the future of performance marketing in gambling.
Career History
| Company | Role | Dates |
|---|---|---|
| RavenTrack | Chief Executive Officer | – present |