
Julio Iglesias Hernando is a prominent figure in the iGaming industry, currently serving as the Chief Commercial Officer (CCO) at Kaizen Gaming, a leading GameTech company in Greece and one of the fastest-growing in Europe. He assumed this role in February 2021, bringing extensive international experience to the company's executive team to support the global expansion of its Betano brand.
Prior to joining Kaizen Gaming, Hernando held significant positions at William Hill and Mr Green. He was the Chief Marketing Officer and Managing Director of William Hill's international business, a role in which he was responsible for 12 markets outside the US and UK, including the Mr Green segment. He initially joined William Hill as the Director of Marketing for Spain in 2017. Before his tenure as CMO and International Marketing Director, he spent more than two years with William Hill in Madrid as a General Manager and Spanish Marketing Director.
Hernando's professional career also includes experience with renowned blue-chip companies such as Heineken, Kellogg's, and Philip Morris, where he held various marketing roles. His academic background includes studies in Law and Business Management in Madrid.
At Kaizen Gaming, Hernando is instrumental in enhancing the company's commercial and CRM capabilities, aligning with its strategic plan to expand internationally. He has expressed enthusiasm for contributing to Kaizen Gaming's success in establishing itself as a leading global player in the GameTech arena, particularly with the aggressive growth of the Betano brand across markets like Brazil, Portugal, Germany, Romania, Greece, and Cyprus. Under his commercial leadership, Kaizen Gaming has achieved significant milestones, including new market entries and landmark partnerships, and was crowned "Operator of the Year" at the SBC Awards 2025 for a second consecutive year.
Career History
| Company | Role | Dates |
|---|---|---|
| Kaizen Gaming | Chief Commercial Officer (CCO) | – present |