Kate Lifshits
CEO of NOWPayments
Kate Lifshits is the Chief Executive Officer of NOWPayments, a financial‑services company that provides businesses with a frictionless, lowest‑cost platform for accepting and paying out cryptocurrencies. Under her leadership, NOWPayments has introduced zero‑fee ecosystem payouts and expanded its footprint in iGaming, e‑commerce, and creator economies.
Prior to becoming CEO, Lifshits served as Partnerships Manager at NOWPayments, where she built the company’s partner relationships and business‑development strategy. Her deep understanding of the crypto payments landscape has driven the company’s growth and innovation.
She is a frequent speaker at industry events such as SiGMA and Consensus, and advocates for making crypto payments as seamless as sending an email. Lifshits continues to shape the integration of digital assets into mainstream business operations, with a particular focus on the iGaming sector.